In a world where higher education is often seen as the only path to success, 21-year-old Sufiyan Wani from Kupwara, North Kashmir, is breaking the mould — and making headlines while doing it.
Wani, who chose not to pursue formal studies beyond high school, firmly believes that “knowledge is not limited to schools and colleges.” For him, completing education up to Class 12 was more than enough to gain the foundational knowledge needed for life. What followed was a year of intense self-discipline and self-learning in a rented single room in Srinagar, where he cut himself off from distractions to study business, content creation, and personal growth.
Today, Sufiyan is an entrepreneur, the founder of Our Cashmir, a marketing agency that has quickly become one of the most recognized names in North Kashmir. Alongside his business, he has built a personal brand creating content on self-improvement, purpose, and his often outspoken critiques of the education system.
He is particularly known for calling out coaching centres, which he accuses of engaging in “fear-based marketing” — a cycle he says begins with playing on parents’ egos and societal pressures, and ends with students trapped in a system that ignores their passions and, in some tragic cases, leads to mental health crises and suicides. “I fight for those students,” Wani says. “No one should lose their life because they never discovered their purpose.”
In February 2022, Wani published his first book, The Art of Supremacy, a guide he describes as “10 steps to get ahead of everyone else.” The book has sold hundreds of copies online and is available on Amazon and Flipkart. While his early statements about the limitations of formal education drew criticism, Wani has remained steadfast in his beliefs, backed by his voracious reading of non-fiction and continuous self-learning.
With lakhs of views on his Instagram content and a growing audience across North Kashmir and Srinagar, Wani is building a movement around his philosophy of #JustMineSupremacy — the idea that one must develop an unshakable belief in being the best to win big and gain confidence. “It’s a mindset, an affirmation, a rule, and a way of life,” he says.
Ambitious and relentless, Sufiyan Wani is grinding every day with one goal in mind — to become the most influential content creator and entrepreneur of Modern Kashmir.