Inayat Manzoor Sofi, a young content creator from Kralpora, Baghi Mehtab, Srinagar, is making waves in Kashmir with his cinematic storytelling, showcasing the region's rich heritage, food, and landscapes in ways that resonate deeply with audiences. Known as “Koshur Junejo,” Sofi’s work uniquely captures the essence of Kashmiri culture, presenting it with a blend of artistry and authenticity that sets him apart.
Balancing his passion for video creation with his studies in computer science, Sofi brings a rare combination of technical expertise and cultural sensitivity to his work. Pursuing a Bachelor’s in Computer Applications, he finds that his studies in technology complement his content creation, enabling him to bring high-quality production to his videos.
What drives Inayat Manzoor Sofi is a profound love for Kashmir’s rich history and traditions. “The heritage of Kashmir is incredibly beautiful and unique,” he shares. “I want people to see what makes my homeland special.” His inspiration, Irfan Junejo, a Pakistani filmmaker known for his artful approach to storytelling, has influenced Inayat Manzoor Sofi's creative journey and motivated him to bring a similar authenticity to Kashmiri narratives.
Through his work, Inayat Manzoor Sofi has gained local recognition, his videos standing out for their depth and beauty. Being called “Koshur Junejo” is not only a mark of respect but also a sign of his success in bringing Kashmiri culture to the forefront of social media. By highlighting food, traditions, and scenic beauty in a style seldom seen in Kashmir, Sofi’s videos have sparked interest and pride among Kashmiri youth.
Inayat Manzoor Sofi’s vision goes beyond views and likes; his goal is to inspire a greater appreciation for Kashmir’s heritage. For him, content creation is more than just a hobby – it is a responsibility to preserve and promote his culture. Inayat Manzoor Sofi’s journey as “Koshur Junejo” is not only a celebration of Kashmir but also a reminder of the power of storytelling in preserving the essence of a place and its people