Srinagar's Umair Ibn Lateef Breaks Barriers, Bringing Kashmiri Culture to Kollywood's Top Productions

In a remarkable breakthrough for Kashmiri talent, Umair Ibn Lateef from Khanyar, Srinagar, has become the first Kashmiri actor to star as a lead in Kollywood films. Alongside his role as a business entrepreneur in Kashmir’s sports retail industry, Umair Ibn Lateef now works under Kollywood’s top production house, RKFI (Raj Kamal Films International), sharing the screen with renowned actors like Sai Pallavi, Shiva Kartikeyan, as well as Bollywood stars, including Rahul Bose and Bhuvan Arora.

Umair Ibn Lateef's journey reflects a unique blend of dedication to both his entrepreneurial pursuits and his love for acting. 

In Kashmir, he is a well-known figure in the business sector, representing Decathlon as a B2B retailer, but his passion for performing arts led him to explore opportunities in Kollywood. His work highlights a fresh representation of Kashmiri culture on screen, inspiring many young people from the valley.

Speaking about his influences with AUYK blogs, Umair Ibn Lateef mentions the importance of preserving and promoting Kashmiri culture and language in his projects. His roles in Kollywood often infuse elements of his heritage, helping introduce audiences to the cultural richness of Kashmir. His commitment to representing his roots has made Umair Ibn Lateef an inspiring figure among aspiring Kashmiri actors and artists who wish to pursue the arts beyond regional boundaries.

This accomplishment reflects not only Umair Ibn Lateef's talent but also the growing appreciation of diverse backgrounds within Indian cinema. His work marks a significant moment for Kashmir, demonstrating that, with dedication, dreams can be achieved regardless of one’s origin.